One of my favorite music business blogs, Hypebot, recently called for recommendations for summer reading for members of the music industry. Personally, I think anyone seeking to make a career in the music business should study its history, and who better to receive this education from the characters in the industry that you just couldn’t make up? Take a look at my recommendations for the most interesting and memorable tales from inside the music business as part of Hypebot’s Summer Reading Lists:
Monthly Archives: July 2010
It’s no secret that we’re all more distracted than ever. I recently smashed my smartphone screen to pieces because I just had to check email while walking through a parking lot. I read Twitter updates to get through the agonizingly long red lights on my daily commute. On one hand I feel more connected and stimulated than ever by technology, but on the other I know that my multi-tasking can also feel anti-productive and a touch obsessive.
Content creators are striving to adjust to consumers like us who fast forward through television commercials and replace radio with commercial-free music apps. This has forced advertisers to become sneakier than ever over the past few years, as we’ve all seen with the loads of product placements now spotted throughout TV shows, movies, and even music. However lately I’ve been noticing a lot more originality in what used to be known as jingles, like the “Evolve” song from the Gatorade commercials, and the new indie music in the Kindle ads. I spoke with Danny Benair of Natural Energy Lab about this in an article posted over at TheComet.com:
Love this song, and couldn’t believe it was commissioned jingle-fashion by Gatorade, because it sounds so authentic:
And here’s the latest Amazon Kindle commercial, featuring one of Little & Ashley’s original mini-songs: